It is always good practice to let your fans know on your business’s Facebook page that they are appreciated and their support is welcomed. Kraft Foods recently paid a huge compliment to their fans who like one of their updates encouraging them to do so, by posting a video of a capella group, The Yellow…

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With the ambition of becoming the first social network to reach 1 billion users, Facebook is well on course to do so with the news that they have now surpassed the 900 million user mark. This is a 45 million rise from February, which has lead social media analysts predicting that Facebook will reach the…

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His style is impetuous, his defence is impregnable and his social media presence is remarkable. Mike Tyson, the former heavyweight boxing sensation, infamous for his actions outside of the ring as much as in it, has seemed to find much solace in social media. He has 2 million subscribers to his Facebook page, almost 2…

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South African showmakers, Bronx Shoes, have launched a visually impressive campaign that extends from social media into their offline advertising. An interactive billboard in Cape Town displays the face of man, whose ‘beard’ will grow in conjunction with the more likes the Bronx Men’s Shoes Facebook page receives. The person who refers the most friends…

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We gave a talk on Digital Strategy and the Do’s and Dont’s of Social Media at a Retailers meeting last week. We decided to but the Do’s and Dont’s of Social Media on a blog post as you might it useful for your business. Do Be Informative 1. Consumers expect incentives such as: like offers…

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One of the most famous beer brands in the world, Heineken, celebrate their 140th birthday this year, and to celebrate, they recently hosted a competition on their Facebook page. In this competition, they invited their fans to create a new design concept for their bottle, and a result 30,000 design entries were submitted. In keeping…

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On Sunday April 1st, World Wrestling Entertainment (WWE) will hold its 28th annual showcase event, Wrestlemania, in Miami, Florida. Over the past 12 months, WWE have embraced social media outlets such as Facebook, Twitter and Youtube so much, that during their weekly shows and monthly pay-per-view events they dominate the top trending topics on each…

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Madonna is one of the few high-profile celebrities not to have an official Twitter account, despite having 9 million subscribers on her Facebook page. However, this week she opened her Twitter account in a Q&A session with her fans, in order to promote her 12th studio album, MDNA. The account (@MadonnaMDNAday) accumulated almost 40,000 fans…

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A recent study, focusing on social media influence, has found that social media influence-trackers like Klout do not really measure influence like they would claim to do. The report’s founder, Brian Solis, says a user’s social media score actually measures the “capacity to influence.” This contradicts Klout’s claims that it has an algorithm to measure…

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In March 2010, the pinboard-styled social photo-sharing website Pinterest was launched by Ben Silbermann. Nine months later the site had a commendable 10,000 users, but it was in 2011 that Pinterest really began to take off. By January 2012, the site reached 10 million users, the fastest website in history to do so, as well…

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