On 10 December 2011, comedian Louis CK released a film of his stand-up routine, Live at the Beacon Theater. Instead of selling the rights to the gig to a big-time TV company, he decided to cut out the middle-man, and release it straight to the public for download through his website, for the modestly-priced sum…

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Danish classical music radio station, Radio Klassik, recently advertised themselves through a flash mob-style video, that hit home their goal of bringing soothing and beautiful music to the masses. On a Copenhagen Metro line, unsuspecting passengers were treated to a rendition of Peer Gynt by a group of violinists, flutists and other players. The emotion…

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A new social media campaign is challenging people to live on $1.50 worth of food a day, in an attempt to recreate this budgetary situation that 1.4 billion people on earth must live through, and ultimately raise awareness about such poverty. The campaign is named Live Below the Line and is supported by Australian actor…

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Yesterday Jennifer Lopez unveiled the video to her new song, Follow The Leader, on Twitter after a week of anticipation and promotion. As expected, the video racked up thousands of views within seconds, and really demonstrated the direct connection that artists and celebrities have with their fans in the modern age via social media. If…

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Less than 24 hours ago, the terms for releasing the trailer of the latest film in the Batman franchise were conveyed to the general public. In an elaborate viral marketing campaign by the promoters of The Dark Knight Rises, a list of several locations around the globe were revealed via the film’s official website. These…

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It is always good practice to let your fans know on your business’s Facebook page that they are appreciated and their support is welcomed. Kraft Foods recently paid a huge compliment to their fans who like one of their updates encouraging them to do so, by posting a video of a capella group, The Yellow…

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It takes a special breed of creative person to be able to come up with a new and original way of promoting a product on Facebook, after years of all kinds of innovative utilisations of the social network’s format. However, the brains behind Volkswagen’s new Amorak promotion have been able to do so, taking advantage…

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With the ambition of becoming the first social network to reach 1 billion users, Facebook is well on course to do so with the news that they have now surpassed the 900 million user mark. This is a 45 million rise from February, which has lead social media analysts predicting that Facebook will reach the…

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William Shatner is an avid user and utiliser of social media, with a very active Twitter and YouTube account, reaching his many online followers. Recently he rewarded his following by treating the one millionth follower on his Twitter account, Troy Pound from South Carolina, to dinner. Since this event Shatner’s Twitter account has gained over…

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Cork Independent recently enlisted the services of IDF Marketing to host a photo competition on their Facebook page. The competition that was promoted through the Cork Independent newspaper attracted over 200 entries from budding amateur photographers in Cork, and a vote was held through Facebook for the top 50 of these entries. Over 3,000 votes…

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