Twitter has relaunched it’s campaign for Twitter for Business. The video below was posted on Monday the 2nd of April. The Twitter campaign highlights ‘How much can be done for your business in 140 characters’ and their website, found here, has been revamped in the effort. The website is full of helpful tips and tricks…

// Read more

Jimmy Kimmel Live’s YouTube channel is one of the most viewed channels on the site for a talkshow. The key to this success is the amount of small snippets and short, snappy features Kimmel includes in the show which are then uploaded to his YouTube channel. These videos are usually between 45 seconds and 3…

// Read more

After the San Francisco Giants’ World Series win on Sunday night, a riot broke out in the city by the bay. One particular riot was photographed smashing a city bus’s windscreen. The total amount of damage done to the bus was $700,000. A local bar shared the photo on Facebook, and encouraged its followers to…

// Read more

Twitter’s decision to sever its ties with LinkedIn in June has resulted in a whopping 1000% rise in referral traffic for Twitter’s rivals, Facebook. Twitter made the decision to end its partnership with LinkedIn meant that updates from Twitter could not be synced to the business networking site. Consequently, the gap left was filled by…

// Read more

Bulmers recently researched the relationship between their fans on Facebook and how it translates into sales for the cider brand. Using a questionnaire app on their Facebook page, they were able to conclude that the average fan contributes £198.64 every year, equal to an extra 80 bottles a year compared to non-fans. This research, carried…

// Read more

Guinness have come up with a stroke of genius in marketing their iconic beverage. By knowing the relationship people have with their phones (especially smartphones) whilst sipping a pint in a pub, they have come up with a unique way of combining the two, and promote their social media channels at the same time. Guinness…

// Read more

It is always good practice to let your fans know on your business’s Facebook page that they are appreciated and their support is welcomed. Kraft Foods recently paid a huge compliment to their fans who like one of their updates encouraging them to do so, by posting a video of a capella group, The Yellow…

// Read more

We gave a talk on Digital Strategy and the Do’s and Dont’s of Social Media at a Retailers meeting last week. We decided to but the Do’s and Dont’s of Social Media on a blog post as you might it useful for your business. Do Be Informative 1. Consumers expect incentives such as: like offers…

// Read more

April 1st is famous for being the day to play pranks, tell untruths and, in general, make fun of and deceive others in a light-hearted matter upon friends and colleagues. Social Media news outlet, Mashable, decided to get in on the act by staging a take-over of their company by famous talkshow host, Conan O’Brien….

// Read more

On Sunday April 1st, World Wrestling Entertainment (WWE) will hold its 28th annual showcase event, Wrestlemania, in Miami, Florida. Over the past 12 months, WWE have embraced social media outlets such as Facebook, Twitter and Youtube so much, that during their weekly shows and monthly pay-per-view events they dominate the top trending topics on each…

// Read more