It is always good practice to let your fans know on your business’s Facebook page that they are appreciated and their support is welcomed. Kraft Foods recently paid a huge compliment to their fans who like one of their updates encouraging them to do so, by posting a video of a capella group, The Yellow…

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We gave a talk on Digital Strategy and the Do’s and Dont’s of Social Media at a Retailers meeting last week. We decided to but the Do’s and Dont’s of Social Media on a blog post as you might it useful for your business. Do Be Informative 1. Consumers expect incentives such as: like offers…

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April 1st is famous for being the day to play pranks, tell untruths and, in general, make fun of and deceive others in a light-hearted matter upon friends and colleagues. Social Media news outlet, Mashable, decided to get in on the act by staging a take-over of their company by famous talkshow host, Conan O’Brien….

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On Sunday April 1st, World Wrestling Entertainment (WWE) will hold its 28th annual showcase event, Wrestlemania, in Miami, Florida. Over the past 12 months, WWE have embraced social media outlets such as Facebook, Twitter and Youtube so much, that during their weekly shows and monthly pay-per-view events they dominate the top trending topics on each…

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A recent study, focusing on social media influence, has found that social media influence-trackers like Klout do not really measure influence like they would claim to do. The report’s founder, Brian Solis, says a user’s social media score actually measures the “capacity to influence.” This contradicts Klout’s claims that it has an algorithm to measure…

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Twitter celebrated its 6th birthday this week, and announced that it now has 140 million users, a 40% rise since September 2011. An average of 340 million tweets are posted everyday, as 140 million people try and squeeze their opinions, queries and announcements into 140 characters. It still has a long way to go, however,…

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As Facebook has moves closer and closer to becoming the most prominent online presence for brands, quickly replacing traditional websites, Tesco have accelerated the transition by installing a virtual fitting room app on their Clothing At Tesco Facebook page. The app can be accessed by liking the page, which should beef up its fan count….

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Sony have released the eight-generation handheld portable console, the PS Vita, and along with it, a commercial that truly defines the aura of PlayStation. Playstation commercials are renowned for their mixture of fantasy infused with reality in a surreal fashion, underlined by a philosophical-laden narration. This new advertisement continues this trend, with the characters breaking…

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American beer company New Belgium revealed in a recent survey of their 400,000 Facebook fans, Twitter followers and Youtube subscribers that each customer spends an average of $260 on their products each year. This works out to be $50.7 million from their entire Facebook fan-base, which is an incredible return from their annual social media…

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In a new study conducted by GMR Marketing, it was revealed that sports fans are ten times more likely to check news regarding their favourite sport or team online rather than sports radio, and over three times more likely than finding out via TV. In the majority of these cases, it is not internet sports…

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