Many successful marketing campaigns are based on a simple idea or premise, and makes one wonder how they did not think of it before. Sprite have come up with such an idea, where they have expressed their main selling point of refreshment into a visually impressive marketing stunt, that gets their message across loud and…

// Read more

Yesterday Jennifer Lopez unveiled the video to her new song, Follow The Leader, on Twitter after a week of anticipation and promotion. As expected, the video racked up thousands of views within seconds, and really demonstrated the direct connection that artists and celebrities have with their fans in the modern age via social media. If…

// Read more

Last weekend, the WWE hosted its annual showcase event, Wrestlemania, and as predicted, the use of social media was intrinsic to its successful buzz-generating campaign. The facts of the aftermath are staggering; 110 WWE-related topics trended on Twitter in 5 hours with the hashtag, “#wrestlemania”, being tweeted 610,000 times. Wrestlemania content on YouTube was viewed…

// Read more

On Sunday April 1st, World Wrestling Entertainment (WWE) will hold its 28th annual showcase event, Wrestlemania, in Miami, Florida. Over the past 12 months, WWE have embraced social media outlets such as Facebook, Twitter and Youtube so much, that during their weekly shows and monthly pay-per-view events they dominate the top trending topics on each…

// Read more

Recently, Facebook brought in the function to classify some of your Facebook friends as ‘acquaintances’, meaning that you would receive less updates from those connections. However, two people from the University of Texas have taken it a step further; the ability to list enemies. This app enables the user to declare friends, pages, groups or…

// Read more

March 30th Deadline Fast Approaching! Facebook have introduced the new Timeline feature for business pages, following in the footsteps of individual users’ profiles. On March 30th, if your business’s Facebook page has not been converted to Timeline, it shall be automatically converted for you, which means that preparation is key in order to ensure a…

// Read more

Samsung’s mobile communication division president, J.K. Shin, has revealed that the company aims to sell 380 million handsets and double sales of its smartphones this year. In order to kick-start this dream becoming reality, they have launched the Samsung Galaxy Beam – a smartphone that has the distinctive feature of also being a projector. The…

// Read more

In 2006, Dove began their ‘Campaign For Real Beauty’ with their ‘Evolution’ video, which in kick-started a complete overhaul in the image of the brand and has dictated how it has presented itself to this day. The video was one of the was the first viral videos to serve the purpose of marketing a company….

// Read more

A video released last summer, portraying Gmail in a negative light whilst promoting Microsoft Office365, hinted that Microsoft are running something of a smear campaign against their rivals. Although it had not been uploaded to Microsoft’s website or released by their Youtube channel, it was professionally filmed, and was believed to be the work of…

// Read more

In a new study conducted by GMR Marketing, it was revealed that sports fans are ten times more likely to check news regarding their favourite sport or team online rather than sports radio, and over three times more likely than finding out via TV. In the majority of these cases, it is not internet sports…

// Read more