Preparing a commercial for a Superbowl slot reads like a script for a pre-game motivational talk; you’ve got 30 seconds to capture the attention of millions of people and must have enough lasting power to remain in their memory, 30 seconds to utilise technology to its most creative and entertaining potential, 30 seconds to justify…

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It is estimated that a 30-second commercial shown during the Superbowl costs $2,600,000. So, if you’re going to have a commercial that’s one minute longer than that, you will want to make sure that each second is filled with something creative and memorable if you’re willing to invest almost $8.5 million in it. This was…

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