There is no single event quite like the Superbowl to combine sports, socialising, music and marketing. The pageantry of the event appears to have now overtaken the main spectacle itself in recent years – the actual football game. The half-time show is a particular talking point, with some of the biggest names in music taking…

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A TV commercials has a few core aims: put the product in a good light, demonstrate how it works and explain its benefits to the user. Doing all this in an entertaining way that connects with the audience is the icing on the cake, and can be the difference-maker when the product is compared to…

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Preparing a commercial for a Superbowl slot reads like a script for a pre-game motivational talk; you’ve got 30 seconds to capture the attention of millions of people and must have enough lasting power to remain in their memory, 30 seconds to utilise technology to its most creative and entertaining potential, 30 seconds to justify…

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The NFL Superbowl took place last night leading to social media frenzy as Twitter’s top trend spaces were all taken up by terms associated with the big game. Millions tuned in, not only to watch the game, but to partake in the whole event’s activities, such as the half-time show extravaganza and, of course, the…

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The Superbowl is mere days away, and already the hype surrounding the commercials is outweighing the hype surrounding the game itself. One ad that has already been leaked is Acura’s commercial showcasing their new NSX, in which comedian Jerry Seinfeld wants to secure his place as the first purchaser of the car. Unfortunately for Seinfeld,…

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