It is Tornado Week for the Weather Channel, and the Interns have decided that they would cause a storm on Twitter. See what I did there? Well, they are streaming a live feed of the office for a week, and the interns are counting the mentions of their topic on the social media Twitter. The more mentions…

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Twitter has relaunched it’s campaign for Twitter for Business. The video below was posted on Monday the 2nd of April. The Twitter campaign highlights ‘How much can be done for your business in 140 characters’ and their website, found here, has been revamped in the effort. The website is full of helpful tips and tricks…

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KitKat and Oreo had a showdown! Well, sorta. On the 13th of March, Kit Kat challenged Oreo to a tic-tac-toe battle. This was for the attention and the affections of a Laura Ellen, or @laura_ellenxx on Twitter. The public showdown started with Laura posting the following tweet Can tell I like chocolate abit too much…

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Twitter released last week a new way for companies who have promoted tweets to monitor how their tweets were actually doing on the social media. The new analytics that they provide go beyond what was there before, which was simply for the paid tweets that were promoted. Now, however, they are opening it up so…

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Twitter has released their new ‘Twitter API‘. This provides a Twitter advertising platform in order to increase Twitter for business as well as pleasure. With the new API, Twitter marketing will be much easier to achieve. Twitter advertising could be automated to reach target audiences directly and can be translated by Twitter as opposed to manually…

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South African brand BOS Ice Tea has created a Twitter-powered vending machine that will vend a free sample if you tweet to its account. When the machine’s account (@bos) receives a tweet containing the hashtag #BOSTWEET4T the free sample is dispensed. The machine was created by Cape Town-based Cow Africa, which has made it exceptionally…

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Twitter have enhanced their trend algorithm by rolling out ‘Tailored Trends’ – trends that are more relevant to you based on your location and the people you follow. In the same way that the only tweets you find in your stream are from people that you have hand-picked to follow, Tailored Trends will now allow…

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It is quite clear now the purpose behind Twitter’s first TV commercial which aired this past weekend: to promote new ‘hashtag’ pages. The TV commercial promoted #NASCAR, but, unlike Facebook pages, hashtag pages will not promote brands or businesses, but events instead. Whilst Twitter haven’t announced any other upcoming events in the same way, they…

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Twitter ran its first-ever TV spot this weekend, during the broadcast of the 2012 Pocono 400 NASCAR race. The short clip shows NASCAR driver Brad Keselowski in his car taking a photo on his smartphone, and [presumably] tweeting it. It is not revealed what he is taking a photo of, but rather the viewer is…

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Last weekend, the WWE hosted its annual showcase event, Wrestlemania, and as predicted, the use of social media was intrinsic to its successful buzz-generating campaign. The facts of the aftermath are staggering; 110 WWE-related topics trended on Twitter in 5 hours with the hashtag, “#wrestlemania”, being tweeted 610,000 times. Wrestlemania content on YouTube was viewed…

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