It is Tornado Week for the Weather Channel, and the Interns have decided that they would cause a storm on Twitter. See what I did there? Well, they are streaming a live feed of the office for a week, and the interns are counting the mentions of their topic on the social media Twitter. The more mentions…

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Twitter has relaunched it’s campaign for Twitter for Business. The video below was posted on Monday the 2nd of April. The Twitter campaign highlights ‘How much can be done for your business in 140 characters’ and their website, found here, has been revamped in the effort. The website is full of helpful tips and tricks…

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Twitter have enhanced their trend algorithm by rolling out ‘Tailored Trends’ – trends that are more relevant to you based on your location and the people you follow. In the same way that the only tweets you find in your stream are from people that you have hand-picked to follow, Tailored Trends will now allow…

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It is quite clear now the purpose behind Twitter’s first TV commercial which aired this past weekend: to promote new ‘hashtag’ pages. The TV commercial promoted #NASCAR, but, unlike Facebook pages, hashtag pages will not promote brands or businesses, but events instead. Whilst Twitter haven’t announced any other upcoming events in the same way, they…

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Twitter ran its first-ever TV spot this weekend, during the broadcast of the 2012 Pocono 400 NASCAR race. The short clip shows NASCAR driver Brad Keselowski in his car taking a photo on his smartphone, and [presumably] tweeting it. It is not revealed what he is taking a photo of, but rather the viewer is…

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William Shatner is an avid user and utiliser of social media, with a very active Twitter and YouTube account, reaching his many online followers. Recently he rewarded his following by treating the one millionth follower on his Twitter account, Troy Pound from South Carolina, to dinner. Since this event Shatner’s Twitter account has gained over…

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His style is impetuous, his defence is impregnable and his social media presence is remarkable. Mike Tyson, the former heavyweight boxing sensation, infamous for his actions outside of the ring as much as in it, has seemed to find much solace in social media. He has 2 million subscribers to his Facebook page, almost 2…

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