Twitter have enhanced their trend algorithm by rolling out ‘Tailored Trends’ – trends that are more relevant to you based on your location and the people you follow. In the same way that the only tweets you find in your stream are from people that you have hand-picked to follow, Tailored Trends will now allow…

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It is quite clear now the purpose behind Twitter’s first TV commercial which aired this past weekend: to promote new ‘hashtag’ pages. The TV commercial promoted #NASCAR, but, unlike Facebook pages, hashtag pages will not promote brands or businesses, but events instead. Whilst Twitter haven’t announced any other upcoming events in the same way, they…

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Twitter celebrated its 6th birthday this week, and announced that it now has 140 million users, a 40% rise since September 2011. An average of 340 million tweets are posted everyday, as 140 million people try and squeeze their opinions, queries and announcements into 140 characters. It still has a long way to go, however,…

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On Saturday 3rd March, singer Lady Gaga became the first person to reach 20 million followers on Twitter. What’s interesting about Gaga’s Twitter account is not only the amount of followers she has – but the sheer amount of people she follows herself, nearly 140,000. Usually celebrities will follow about 200 to 500 other people,…

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In a new study conducted by GMR Marketing, it was revealed that sports fans are ten times more likely to check news regarding their favourite sport or team online rather than sports radio, and over three times more likely than finding out via TV. In the majority of these cases, it is not internet sports…

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