William Shatner is an avid user and utiliser of social media, with a very active Twitter and YouTube account, reaching his many online followers. Recently he rewarded his following by treating the one millionth follower on his Twitter account, Troy Pound from South Carolina, to dinner. Since this event Shatner’s Twitter account has gained over…

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On Sunday April 1st, World Wrestling Entertainment (WWE) will hold its 28th annual showcase event, Wrestlemania, in Miami, Florida. Over the past 12 months, WWE have embraced social media outlets such as Facebook, Twitter and Youtube so much, that during their weekly shows and monthly pay-per-view events they dominate the top trending topics on each…

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Madonna is one of the few high-profile celebrities not to have an official Twitter account, despite having 9 million subscribers on her Facebook page. However, this week she opened her Twitter account in a Q&A session with her fans, in order to promote her 12th studio album, MDNA. The account (@MadonnaMDNAday) accumulated almost 40,000 fans…

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On Saturday 3rd March, singer Lady Gaga became the first person to reach 20 million followers on Twitter. What’s interesting about Gaga’s Twitter account is not only the amount of followers she has – but the sheer amount of people she follows herself, nearly 140,000. Usually celebrities will follow about 200 to 500 other people,…

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Domino’s UK ran an innovative campaign through Twitter yesterday, in an attempt to promote their lunch deal. For every tweet that was posted yesterday, that included the hashtag #letsdolunch between 12pm and 3pm, the price of one of their pizzas was knocked down by 1 penny. By the end of the tweeting deadline, the price…

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Believing in the concept that there is no such thing as a good recruitment video, the creative minds behind Twitter’s new ‘Join the Flock’ video went out of their way to make the worst recruitment video of all time. To do this they invested no funds whatsoever in its production, making a three-minute video only…

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