A Social Media campaign was recently run by a group of high school students to raise awareness for organisation Minddrive, with outstanding results. Minddrive is a non-profit which focuses on teaching maths and science to at-risk children, and these students decided to demonstrate to people how powerful social media interactions could be in creating change, as something physical….

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Abercrombie and Fitch‘s CEO made a comment a long time ago, back in 2006, and it has haunted him. For good cause. After all, what he said was: “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We…

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It is Tornado Week for the Weather Channel, and the Interns have decided that they would cause a storm on Twitter. See what I did there? Well, they are streaming a live feed of the office for a week, and the interns are counting the mentions of their topic on the social media Twitter. The more mentions…

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Carlsberg recently uploaded their advertisement for their ‘Less apps, More apples’ tagged marketing campaign, promoting their Somersby sub-brand. In the commercial they poked fun at Apple, talking about a pint of cider as though it was a new iPhone or iPad in a fancy upscale ‘Somersby Store’. It cleverly played with more Phone-related phrases within the video,…

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Most people don’t realize how much the smart phone has become a part of their lives, so thoroughly integrated with the world we live in today. The sales of smart phones have skyrocketed since their release into the market a mere decade ago. In Febuary of last year, the sales of smart phones overtook the…

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Barrack Obama in a recent press conference unfortunately made a mistake that set a lot of nerds on Twitter on fire with humorous jokes. Obama said that he couldn’t ‘Jedi mind-meld’ republicans to agree to his sequester deal. Immediately #Jedimindmeld became a trend on Twitter, because Obama had mistakenly put together Star Trek and Star Wars into…

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Vinyl records have drifted in and out of popularity over the past ten years, with their chic image being much more appealing than CDs and tape cassettes. Budweiser and former Black Eye Peas frontman, Will.I.Am, recently came together in a first for marketing; a vinyl magazine ad. The ad contains Will.I.Am’s new single, “Great Times”,…

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A new social media campaign is challenging people to live on $1.50 worth of food a day, in an attempt to recreate this budgetary situation that 1.4 billion people on earth must live through, and ultimately raise awareness about such poverty. The campaign is named Live Below the Line and is supported by Australian actor…

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Yesterday Jennifer Lopez unveiled the video to her new song, Follow The Leader, on Twitter after a week of anticipation and promotion. As expected, the video racked up thousands of views within seconds, and really demonstrated the direct connection that artists and celebrities have with their fans in the modern age via social media. If…

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It takes a special breed of creative person to be able to come up with a new and original way of promoting a product on Facebook, after years of all kinds of innovative utilisations of the social network’s format. However, the brains behind Volkswagen’s new Amorak promotion have been able to do so, taking advantage…

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