Carlsberg recently uploaded their advertisement for their ‘Less apps, More apples’ tagged marketing campaign, promoting their Somersby sub-brand. In the commercial they poked fun at Apple, talking about a pint of cider as though it was a new iPhone or iPad in a fancy upscale ‘Somersby Store’. It cleverly played with more Phone-related phrases within the video,…

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Coca-Cola have become synonymous with “feel-good” adverts, displaying a great positive brand image throughout their campaigns. Their latest video is par for the course as Coca-Cola have taken CCTV footage capturing all of the good things that people do, which is not usually what CCTV footage is related to traditionally. The footage includes foiled gunpoint…

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A common frustrating occurrence for YouTube users is clicking on their desired video and being forced to wait from anywhere between 5 and 30 seconds for a video commercial to start playing. Much of the time, these videos result in the viewer growing a negative image of the company/product being advertised, but Volkswagen have noted…

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Every major football tournament is awaited with much anticipation, but not only for the football itself. Much of the excitement comes from the accompanying adverts, most notably Nike’s. This year is no exception, with Nike releasing a new star-laden commercial named “My Time is Now” ahead of the 2012 European Championship. Whilst the message of…

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The National Centre for Domestic Violence in the United Kingdom have come up with an innovative way of raising awareness of domestic abuse and how victims can be helped. At an underground train station, a series of large monitors are used as focal points where a waiting patron can virtually drag an abuser from their…

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Many successful marketing campaigns are based on a simple idea or premise, and makes one wonder how they did not think of it before. Sprite have come up with such an idea, where they have expressed their main selling point of refreshment into a visually impressive marketing stunt, that gets their message across loud and…

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Less than 24 hours ago, the terms for releasing the trailer of the latest film in the Batman franchise were conveyed to the general public. In an elaborate viral marketing campaign by the promoters of The Dark Knight Rises, a list of several locations around the globe were revealed via the film’s official website. These…

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Ever since Isaiah Mustafa asked female viewers to look at him, then at their partners, then back to him, Old Spice ad campaigns have been anticipated with much expectation and delight. The latest line in hilarious commercials produced by the scent brand is based around self-confidence, or more accurately, ‘smellf-confidence’. In the new commercial, an…

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It takes a special breed of creative person to be able to come up with a new and original way of promoting a product on Facebook, after years of all kinds of innovative utilisations of the social network’s format. However, the brains behind Volkswagen’s new Amorak promotion have been able to do so, taking advantage…

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In the modern social media world we live in, many stories come, and many stories go. Attention spans are fleeting, and what could be talked about be everyone last month could be forgotten by almost all by today. This may well be the case for the subject of Kony 2012, the campaign to make Joseph…

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