Less than 24 hours ago, the terms for releasing the trailer of the latest film in the Batman franchise were conveyed to the general public. In an elaborate viral marketing campaign by the promoters of The Dark Knight Rises, a list of several locations around the globe were revealed via the film’s official website. These…

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Ever since Isaiah Mustafa asked female viewers to look at him, then at their partners, then back to him, Old Spice ad campaigns have been anticipated with much expectation and delight. The latest line in hilarious commercials produced by the scent brand is based around self-confidence, or more accurately, ‘smellf-confidence’. In the new commercial, an…

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An experiment launched by Dee Kim and Bistin Chen, called “Project GoodCry”, seeks to enhance the rating system of YouTube videos by adding an “I Cried” button, which measures the tear-jerking ability of videos through a “5 tears” rating bar. This can be installed if you have Google Chrome as your browser and install the…

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To celebrate the 2nd anniversary of the ground-breaking “Tippexperience” YouTube video by Tippex, the correction-fluid specialists have launched a new interactive video experience, which is even more elaborate. The video allows the user to host a party between the bear and the hunter in any year the user wishes. Each viable year manages to use…

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With St. Patrick’s Day less than 24 hours away it is only natural that the drink most associated with the holiday would promote itself accordingly. Guinness have released a video showcasing the skills of a sheepdog in rounding up young men like sheep through an obstacle course to promote the association. The sheepdog impressively directs…

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The International Obsessive Compulsive Disorder Foundation have made an extremely clever video to promote OCD awareness. The video is barely a second long, and flashes a message that can only be read if the viewer repeatedly clicks the refresh button, to recreate the experience OCD sufferers may endure. The campaign cost practically zero dollars to…

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Peugeot recently released an interactive video through their Youtube channel, promoting their new 208 series. The video has two main themes: ‘letting your body drive’, which is akin to trusting your instinct, and the idea that everything moves in a circle, meaning that you are a product of your actions. The commercial places the lead…

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A TV commercials has a few core aims: put the product in a good light, demonstrate how it works and explain its benefits to the user. Doing all this in an entertaining way that connects with the audience is the icing on the cake, and can be the difference-maker when the product is compared to…

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Preparing a commercial for a Superbowl slot reads like a script for a pre-game motivational talk; you’ve got 30 seconds to capture the attention of millions of people and must have enough lasting power to remain in their memory, 30 seconds to utilise technology to its most creative and entertaining potential, 30 seconds to justify…

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