Dominos Let You Create Your Own Pizza and Order it – on an iPad
Dominos have further developed their innovative streak with technology and social media by creating an app whereby the user can create their own pizza on an iPad and then order it. Dominos Pizza Hero takes the form of a game, whereby you complete initial levels of ‘Pizza School’ before being allowed to create pizzas to your own specification which can then be ordered. The aim is to create the pizza as quickly and accurately as possible – mimicking those actually working at Dominos, right down to kneading the dough. Other customers can comment and review on your pizza, making it even more competitive.