Reputation Management UK
“Glass, china, and reputation are easily cracked, and never mended well.” – Benjamin Franklin.
We must assume everything will make its way to the web,
Reputation is the most valuable asset that your business has, it takes years to build a good reputation and is only ever one disgruntled employee, previous client, customer or bad-natured competitor away from being ruined. Here at IDF Marketing we protect and improve your companies reputation online.
Online Reputation Management?
Reputation Management Services can be defined as the removing and burying any website, online newspaper article, blog ,forum or negative review which does not represent our clients reputation as positively as they deserve.
We are a leading Reputation Management Firm that provide Corporate Reputation Management for companies located throughout the globe. Unlike offline negative coverage such as a newspaper, the way in which the user is exposed to the online content has to be channelled through major search engines such asYahoo, Bing or Google.
The route to negative coverage or content can be identified by our reputation management specialists in advance, using a combination of ethical strategic Reputation Management services. The end result can be changed to suit the requirements of the client. When we refer to the end result, we may wish to promote some favourable content or remove and displace unfavourable content for our clients. To control an online reputation, it is essential that we as a Reputation Management Firm concentrate on search engines and the web pages which they present to users.
How Can IDF Marketing Regain My Reputation?
If we look at Google we see that for a search of David Beckham for example, we are presented with 10 web sites and some recent news articles. The majority of Google users see the default 10 entries per page.
By initiating our Reputation Management Services by promoting positive and even neutral information, such as player stats or biography information, a campaign would aim to optimise that content using SEO and secure a place on Google page 1. With only a limited number of places per page, content is dropped down over the page to page 2. Now imagine this with hundreds of websites and content created only for this clients campaign, we are pushing down and burying any items which do not positively represent our clients brand.
The techniques used in online reputation management are the technical skills of SEO- Search Engine Optimisation specialists and Website Developers. It is the strategy of the campaign which is the “Online Reputation Management”. IDF Marketing is a Reputation Management Firm that uses only ethical and tried and tested reputation management techniques with the sole aim of putting barrier between unfavourable online content and our clients reputation.
Every corporate reputation management strategy created by IDF Marketing is unique and we discuss all available options with our clients prior to initiation.
If you are concerned about the information online about you personally or your business, you may be interested in our overview of our Online Reputation Management Services and how IDF Marketing can help you regain your reputation.
For further information about Reputation Management Services please contact IDF Marketing today using our enquiry form, or speak with one of our Corporate Reputation Management consultants today on +353 (0)818 227 035.
IDF Marketing works with clients based throughout the United Kingdom UK in areas such as London, Manchester, Liverpool, Birmingham, Leeds, Glasgow & Edinburgh.Google+