Friday Flashback: Coca-Cola – Holidays Are Coming

Published 4 years ago December 16th, 2011
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We’re nearly there! And there is nothing that says ‘almost Christmas’ quite like the iconic Coca-Cola Christmas commercial, with its chanting mantra of “holidays are coming!” This commercial originated in the 1990’s and was temporarily replaced by the ‘Polar Bears’ theme after the turn of the Millennium. It resurfaced in 2007 after Coca-Cola’s customer information offices were bombarded with demands for its return, with the argument that it officially marked the start of Christmas for many people. It’s the stimulation of the visual and aural senses that makes the clip such a rush to watch – the chugging chants, the convoy of trucks dashing through snowy roads, the Christmas lights reflected in the windows, within which children await the arrival of Santa Claus.